#BuyBlack Spotlight: Iman Cosmetics
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I started following the beauty brand on Instagram two months ago after seeing a beautifully rich wine-colored lipstick while exploring the app. I immediately liked the picture and then left a comment under the picture asking about the name of the lipstick and where I could purchase it. I was pleasantly surprised to find out that they sold the lipstick and other Iman Cosmetics products at Walgreens.
I have known about Iman Cosmetics for years. I remember when it started over a decade ago as beauty brand that made makeup for women of color. But for a long time, I thought it was a high-end makeup brand like MAC or Dior that was only sold at department stores and that cost between $30 to $50 per item. This past year I have seen Iman Cosmetics featured on various best beauty brand lists in Essence and Ebony magazines.
After finding the lip color (which is Iman Luxury Moisturizing Lipstick in Opal) in one of my local Walgreens stores in Boston (and seeing the affordable price of $10), I decided to finally try out the brand. I went to the beauty brand's website imancosmetics.com and downloaded their suggested Iman Cosmetics Beauty app, which provided customized Iman product recommendations to match my unique Color Signature, based on facial recognition technology that analyzed my skin tone. The app helped me identify my concealer and foundation matches and also suggested lipsticks and eye shadows that would work well with my skin tone.
For my first purchase, I bought the Iman Luxury Moisturizing Lipstick in Rebel, Iman Second-to-None
in Clay 4, Iman
in Earth, and Iman Luxury
in Honey from walgreens.com (also available at amazon.com). The products arrived at my house within 5 days. I tried each product out immediately and I fell in LOVE with them.
The concealer and stick foundation matched my skin color so well and provided such great coverage. When I wore it, my friends and my family immediately noticed the difference and complimented me on my makeup. Iman Cosmetics makeup products gave me such a beautiful, healthy glow. Within a month, I got my mom and my best friend to purchase and try out Iman Cosmetics products. I also purchased two more lipsticks, another lip shimmer, and the new Iman
in Earth 3.
As a black woman, I really appreciate the quality, price, availability, and color options of Iman Cosmetics. I am tired giving my money to beauty brands that do not care enough to create products that match my skin color. Creating one or two "dark" or "brown" foundation or concealer for women with brown pigmented skin is ridiculous, exclusionary, and outdated. Black, latina, and other non-white women come in a variations of colors and make up significant portion of the female population. We need more than one or two shades to cover our beautifully diverse skin colors (I am looking at your Maybelline. Your
FIT ME Matte & Poreless Foundation
has only one color for brown skin). Iman Cosmetics is made for us by us (F.U.B.U). Model and creator Iman is a beauty icon with a passion for creating products that match ALL women, from the very fair-skinned to the very dark- skinned.
I have been searching for new makeup products for women of color, after my local Target stopped carrying Covergirl Queen Collection products (which I started using in 2010). Iman Cosmetics came into my life at the right time. As an advocate for supporting black-owned businesses, I have committed to making my personal cosmetics and beauty collection at least 90% black-owned beauty products by the end of 2017.
Ladies, I highly suggest you check out Iman Cosmetics. You won't regret it!!
Here are my three favorite Iman Cosmetics products thus far:
