Unless you were living under rock or you passed out upon hearing about this surprise drop, you have encountered (and I do mean encountered because it was an event) Beyonce's new song and video, "Formation," which dropped Saturday, February 6th, a day ahead of her scheduled Super Bowl 50 performance.  

I have to first say that I hate Beyonce for doing these kind of surprise music/video drops. It is killer to my nerves. Makes me feel like I always gotta be ready for an immediate purchase (and the way my bank account works, Navient, Perkins Loan, and ACS gotta get their coins first before I can do anything).  

With that said, I loved this video. It was SO BLACK! Unapologetically black! And, you know I am all for it. The images were so powerful: 

• A young black boy dancing in front of a line of police officers in riot gear, next to a wall with the words "stop shooting us" graffitied on it.

• Beyonce on top of a sinking New Orleans police car in the middle of flood waters.

• Beyonce decked in all black and flanked by black men in all black, looking like a junk joint jazz band.

I could honestly watch this video over and over again (on mute). Yes, I said mute. The song...well...I am not sold on it. On first listen, it did nothing for me. I like some of the lyrics such as "I like my baby hair with baby hair and afros" and "I like my negro nose with Jackson Five nostrils."It does not get any more pro-black than that, especially for the straight, blonde haired, chick-o-stick pop star former manager Matthew Knowles groomed (his daughter/cash cow) Beyonce to be. But the rest of the lyrics just sounded like a bunch of lines strung together. The New Orleans "bounce" beat really adds a thick layer of triple chocolate cake-type blackness to song. Makes it sound gritty. The song almost sounds like it is growling at you, "stop and listen to me." I just wish the all of the lyrics were as strong as the beat and the video. But, unfortunately it is not. 

"Formation" is definitely the most "woke" song and visuals Beyonce has ever produced; and I am so happy that she decided to step up and out. 

Keeping it coming, Bey! #StayWoke #VeryBlack #UnapologeticallyBlack